(Part 2 of 2)
Researchers have found that there is a darker side to our altruism. Sometimes we don't give to compelling causes, or we don't give as much as we could. Explore the reasons why, and how fundraisers can cope.
The Diffusion of Responsibility
Often called the "bystander effect," this human trait allows us to assume that someone else will do what needs to be done. Researchers in one experiment found that 70% of participants who are alone and heard...